Project 1 — Brand Foundation
CLIENT: Roosevelt Pet Food
ROLE: Creative Lead + Design Direction
CREDITS: IPP design team, Jessie Howard
DESCRIPTION: Roosevelt Pet Food is a new player in the pet food industry that aims to provide high-quality, natural, and nutritious food for pets. The brand believes in creating a strong bond between pets and their owners by offering a range of products that prioritize pet health and well-being. As part of its brand identity, Roosevelt Pet Food seeks to convey a sense of trust, reliability, and care for pets.
WHAT WE DID: Brand Foundations, Visual Identity, Packaging, Design, Illustration
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Roosevelt Pet Food
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Roosevelt Pet Food —
Roosevelt Pet Food - Oerview
Brand Values
Roosevelt Pet Food is built on the foundation of strong principles that reflect its commitment to pet health and quality nutrition. The brand values emphasize the following:
1. Natural Ingredients: Roosevelt Pet Food is dedicated to using only the finest natural ingredients to promote the overall health and vitality of pets.
2. Transparency: The brand maintains transparency in its sourcing, manufacturing, and ingredient selection processes, ensuring pet owners are well-informed about the products they choose for their pets.
3. Trust and Reliability: Roosevelt Pet Food aims to build trust and reliability among pet owners by consistently delivering high-quality pet food products that meet the nutritional needs of pets.
4. Sustainability: The brand is environmentally conscious and strives to minimize its ecological footprint through sustainable practices and packaging.
Visual Identity
Roosevelt Pet Food's visual identity is designed to evoke a sense of warmth, care, and natural goodness. The logo features a silhouette of a loyal and loving pet, symbolizing the brand's dedication to the well-being of animals. The color palette incorporates earthy tones such as green, brown, and muted blues to reflect the brand's commitment to natural ingredients and sustainability.
Packaging Design
The packaging design for Roosevelt Pet Food embodies simplicity and authenticity. Clear, concise labeling highlights the natural ingredients used in each product. The packaging also includes images of healthy, happy pets to create an emotional connection with consumers.
Communication Style
Roosevelt Pet Food's communication style is empathetic, informative, and engaging. The brand aims to educate pet owners about the importance of nutrition and the impact of natural ingredients on their pets’ well-being. Through its communication, the brand emphasizes its commitment to transparency and quality, fostering trust and loyalty among pet owners.
Conclusion
Roosevelt Pet Food's brand identity is centered around the idea of providing pets with the best possible nutrition while establishing a bond of trust with pet owners. Through its visual identity, packaging design, and communication style, the brand effectively conveys its core values of natural goodness, transparency, and care. As Roosevelt Pet Food continues to grow, it aims to solidify its position as a trusted provider of premium pet nutrition.