Project Two — Brand Refresh
Client: Podium
Role: Design + Creative Direction
Credit: Lesley Reed, Corey Kujawski, Kelly Clawson, Drew Taylor
Description: Podium is an amazing platform that local businesses can use to manage their online reputation, convert leads into customers, and centralize all their customer reviews and messages in one place. Its software helps businesses generate and handle online reviews, as well as communicate with customers via text message, among other features. In today's world, where online reviews hold immense importance for small businesses, Podium can prove to be a valuable tool.
What we did: Brand refresh, Web Design, Typography, Art Direction, Design System, Video
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Podium
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Podium Brand Refresh — Overview
Podium, the leading customer communication platform, has delighted its users with a stunning brand refresh, breathing new life into its visual identity. The company's logo had undergone a graceful transformation, embracing a sleek and modern design that mirrors their commitment to innovation and progress. The refined color palette exudes sophistication and energy, embodying Podium's dynamic spirit and forward-thinking approach.
The revamped website now offers a more intuitive and seamless user experience, reflecting Podium's dedication to customer satisfaction. Emphasizing clear, concise messaging and captivating visuals, the website not only informs but also captivates visitors, leaving a lasting impression of the brand's essence and values.
Moreover, the updated brand guidelines pay homage to Podium's roots while paving the way for future growth. Consistency and cohesiveness resonate throughout every aspect of the brand, ensuring that every interaction with Podium is not only memorable but also reflective of their core principles.
As Podium forges ahead with its refreshed brand, users can expect the same unparalleled level of quality and innovation, now complemented by a visual identity that is as dynamic and impactful as the platform itself.